Video Production DC

Producing television commercials is probably the most glamorous aspect of the production work at Braun Film & Video. Our Braun Film & Video, TV Commercial Production is widely seen due to our media buys. In most cases these commercials are very creative since television spots provide opportunities for humor and drama. Like all videos, producing commercial spots can be approached in numerous ways, which will have a major influence of the production qualities and ultimate cost of the end product.

TV Commercial Production Companies When shopping for the best source of TV commercial videos, it is important to realize that price shopping does not apply in this instance as it would when someone is purchasing a car or washing machine, since a person can simply decide on the desired make and model, and then call the local dealers to find the best price. When discussing the production of television commercials, the creative quality of the commercial is directly affected by the budget available.

We frequently make proposals to get a particular spot on television and discover that the client has found a different company that offers a proposal for half the price. There is a reason why this is true. If you contact various production companies, you can tell them your needs, but you can walk away with a wide range of bids that differ in the type of approach and the proposed dollar amount of the budget. Cable companies and television stations often provide a television spot at little or no cost if you do your media purchase from them. The reason is because a media buy provides the station with a steady stream of revenue for weeks, often starting at 13 weeks, but in many cases the media purchase will create more income for the television statement than the cost incurred for producing a television commercial.

At Braun Film & Video, we like to show our clients that even if we cost them more initially than a "free spot", most of the time our final finished product will be of much higher quality than the "free" product. We have all seen cable spots produced by local television stations. Think back to the type of ad for a local car dealership or furniture outlet that is typically seen between two ads produced nationally when you watch your favorite show and think how the difference in quality between the ads is highlighted when a local spot is seen after a slick, high quality commercial.

This is not meant to criticize locally produced television commercials. There are certainly clients who need to use this option because they are on a tight budget, and in some cases, locally produced commercials can be creative and effective. However, the overall experience and quality of the commercial will generally be far greater when you use a production company like Braun Film & Video for your TV Commercial Production. You will find that there is a direct link between the quality of the final product and the amount paid when you need to produce a television commercial for the Washington DC market..